Imagine Magazine is a boundary-pushing lifestyle and culture editorial publication. we developed an editorial identity as disruptive as the stories inside. To achieve this, we clashed typographic layouts with raw, high-concept fashion spreads and intimate long-form interviews. The resulting visual language transpired to over 200,000 follower on instagram, and selling over 15,000 copies.
Imagine Magazine
Imagine Magazine
Gorillaz, the global band, required digital assets to feature across their social and digital platforms, as well as digital assets to promote their 25th anniversary and their immersive House of Kong exhibition. We crafted bespoke visual assets across social media, YouTube, and Spotify. The digital assets performed at scale - reaching 5 million followers on social, generating over 3.2 million combined YouTube views, and driving 40,000 saves on their pinned playlist.
Gorillaz
Topshop 214
New River Plate FC
Client: New River Plate FC
Year: 2025
Role: Graphic Designer
Year: 2025
Role: Graphic Designer
For Sunday League football side New River Plate FC, I developed a full brand identity designed as a visual love letter to Hackney Marshes. To achieve this, I turned the reality of grassroots football - frozen pitches, early mornings, and knee-deep mud, into a romanticised, passionate brand identity. The identity captured the grit, commitment and love for the beautiful game, transforming a local team into an authentic ‘proper’ club.
Unica
Conceptual work
2024
Unica is a fashion brand and app. I developed a brand ecosystem centered on individuality, boldness, and self-expression. To achieve this, I embraced an open-ended design philosophy, using adaptable graphics and fluid elements that allow each individual to interpret the brand on their own terms. The identity creates an empowering, highly personalised space that inspires users to wear what they love with absolute confidence.
Capeesh
Client: Capeesh
Year: 2024
Role: Graphic Designer, Creative Director
Year: 2024
Role: Graphic Designer, Creative Director
For London music brand Capeesh, we developed an identity for events built purely for the love of music. To achieve this, we created a visual system that reflects their commitment to an open, inclusive dance floor for everyone. The brand identity positions Capeesh as a breath of fresh air in London’s club culture - where everyone belongs and can be united by the shared love for music.
Journey Juice
Conceptual work
2024
Aimed at those who want to stay active without compromising their nightlife, the design balances bold, zesty visuals with a clean, modern aesthetic. Vibrant colours and dynamic typography reflect the drink’s refreshing flavours, while a sleek layout ensures clarity and impact.