Sam Riddick

Info

Contact

Imagine Magazine

Client: Imagine Magazine
Year: 2025
Role: Graphic Designer

Imagine Magazine is a boundary-pushing lifestyle and culture editorial publication. we developed an editorial identity as disruptive as the stories inside. To achieve this, we clashed typographic layouts with raw, high-concept fashion spreads and intimate long-form interviews. The resulting visual language transpired to over 200,000 follower on instagram, and selling over 15,000 copies.

Imagine Magazine

Gorillaz

Client: Gorillaz
Year: 2025
Role: Graphic Designer

Gorillaz, the global band, required digital assets to feature across their social and digital platforms, as well as digital assets to promote their 25th anniversary and their immersive House of Kong exhibition. We crafted bespoke visual assets across social media, YouTube, and Spotify. The digital assets performed at scale - reaching 5 million followers on social, generating over 3.2 million combined YouTube views, and driving 40,000 saves on their pinned playlist.

Gorillaz

Topshop 214

Client: Topshop
Year: 2025
Role: Graphic Designer

To launch the return of Topshop and its cult publication 214, we designed a limited-edition editorial magazine celebrating the brand’s heritage. To achieve this, we paired nostalgic nods to the original magazine with a modern, high-fashion layout system, immortalizing the relaunch campaign. The campaign featured an iconic Trafalgar Square catwalk starring Cara Delevingne. The publication successfully bridged Topshop’s legendary past with its bold future.

Topshop 214

New River Plate FC

Client: New River Plate FC
Year: 2025
Role: Graphic Designer

For Sunday League football side New River Plate FC, I developed a full brand identity designed as a visual love letter to Hackney Marshes. To achieve this, I turned the reality of grassroots football - frozen pitches, early mornings, and knee-deep mud, into a romanticised, passionate brand identity. The identity captured the grit, commitment and love for the beautiful game, transforming a local team into an authentic ‘proper’ club.

NEW RIVER PLATE FC

Unica

Conceptual work
2024

Unica is a fashion brand and app. I developed a brand ecosystem centered on individuality, boldness, and self-expression. To achieve this, I embraced an open-ended design philosophy, using adaptable graphics and fluid elements that allow each individual to interpret the brand on their own terms. The identity creates an empowering, highly personalised space that inspires users to wear what they love with absolute confidence.

Capeesh

Client: Capeesh
Year: 2024
Role: Graphic Designer, Creative Director

For London music brand Capeesh, we developed an identity for events built purely for the love of music. To achieve this, we created a visual system that reflects their commitment to an open, inclusive dance floor for everyone. The brand identity positions Capeesh as a breath of fresh air in London’s club culture - where everyone belongs and can be united by the shared love for music.

Capeesh

Journey Juice

Conceptual work
2024

Journey Juice is a brand identity project designed to capture the energy of a social, health-conscious generation.

Aimed at those who want to stay active without compromising their nightlife, the design balances bold, zesty visuals with a clean, modern aesthetic. Vibrant colours and dynamic typography reflect the drink’s refreshing flavours, while a sleek layout ensures clarity and impact.

Event Posters

Curating and styling night club event posters for parties all around London.