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UNICA
A fashion rental brand celebrating self-expression, inclusivity and sustainability.
UNICA is a forward-thinking fashion rental brand and app that is built on the values of self-expression, inclusivity, and accessibility. It challenges the traditional barriers of high-end fashion, offering a platform where style is limitless and everyone can embrace luxury without compromise.
Black and white art directed photography paired with en empty star in the heart of the logo, allows the user to fill in the gaps with their own interpretations of self-expression, inner-radiation and confidence. Unica opens up an infinite world of possibilities where you can truly be who you want.
Through a bold yet refined identity, UNICA redefines the way we experience clothing - making fashion not just something to wear, but something to be a part of.