GORILLAZ
Designing digital assets for GORILLAZ to be displayed a variety of social media and online platforms.
I created a series of digital assets for GORILLAZ across Instagram, Spotify, and YouTube as part of their 25 year celebratory campaign; KONG, and the release of the “Saturnz Barz” music video. The brief was to translate GORILLAZ’s distinctive visual identity into fresh promotional content that could cut across each platform.
On Instagram, I designed a mix of animated story slides and static grid posts that aligned with the gritty, surreal tone of the campaign as well as designing a simple profile picture. For Spotify, I developed a variety of cover art images for their playlists that echoed the themes of their music. YouTube required bold, dynamic thumbnails that captured attention quickly to drive views, yet stayed true to the world of GORILLAZ.
Throughout, I worked with an existing visual language while injecting new energy and adapting designs for each format. The process involved fast turnarounds, creative problem-solving, and maintaining visual consistency across a range of digital touchpoints.