2024
Overview
Unica is a fashion rental brand celebrating self-expression and sustainability. The design focuses on a sleek, modern aesthetic with bold typography and vibrant accents, reflecting individuality while emphasising the brand’s commitment to eco-conscious fashion.
Service
Branding design
Visual identity
3D
The Challenge
The challenge was to create a brand identity that effectively communicates both self-expression and sustainability, balancing bold, personal style with the eco-friendly values of the fashion rental model.
The Solution
The solution was to design a versatile and visually striking brand identity with modern typography, thought provoking imagery, and eco-friendly messaging, highlighting the fusion of individuality and sustainability in the fashion rental experience. The main colours being black and white was intentiona. It leaves it up to the individual to make decisions about their self-expression, as everyone interperets things differently.
