2024
Overview
Journey Juice is a non-alcoholic packaging project that captures the spirit of adventure with bold colors, nature-inspired illustrations, and a design that energises and inspires outdoor enthusiasts, who still love to party.
Service
Brand Identity
Packaging
Visual language
The Challenge
The challenge was to create packaging that resonated with adventurers, reflecting their dynamic lifestyle while conveying the brand’s refreshing and natural qualities.
The Solution
The solution was to design bold, nature-inspired packaging with vibrant colors and clean typography, embodying energy, adventure, and the brand’s natural essence. When me and my mates go for a night out, we take a drink for the road. We call that drink Journey Juice.
