2024
Overview
This rebranding project too Taco Bell from a unhealthy fast-food chain into Pronto a clean, energetic and health focused food brand.
Service
Brand Identity
Visual Identity
Packaging
The Challenge
The challenge was to shift Taco Bell’s image from being perceived as unhealthy to a more vibrant, health-conscious brand, while maintaining its a authentic mexican vibe.
The Solution
Pronto brought a cleaner visual identity with fresher, vibrant colors, modern typography, and imagery that highlights healthier, more energetic demographic, while still embracing the brand's fun and adventurous spirit.
