Sam Riddick

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+44 (0) 7449 009 824
samriddick7@gmail.com

Clients include: Capeesh,
Imagine Magazine,
GORILLAZ, TOPSHOP,
S+O, New River Plate FC.

CAPEESH

Creative direction for a music events brand, echoing the rhythm and movement that music thrusts upon us.

As Creative Director for Capeesh, a bold and forward-thinking nightclub event series, I led the development of a cohesive visual identity that captured the raw energy and offbeat personality of the brand.

From initial concept to final execution, I oversaw the entire design process — starting with moodboarding and typographic exploration to define a visual world that felt gritty, playful, and confident. I directed the creation of all promotional assets, including posters, social media graphics, motion content, and merchandise.

Every design decision was made to reflect the spirit of the night: unexpected, loud, and culturally tapped-in. Working closely with DJs, promoters, and photographers, I ensured that every visual output aligned with the brand's voice, helping Capeesh build a distinctive presence in the underground nightlife scene.

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