+44 (0) 7449 009 824
samriddick7@gmail.com
NEW RIVER PLATE
Branding and visual identity for a Sunday League Football Club to transform them into a team of beleivers and doers.
The design process focused on capturing the raw, unfiltered spirit of sunday league football -muddy boots, early kick-offs, and awful hangovers. Drawing inspiration from the histroy of Hackney Marshes and the classic authenticity of Sunday League, the identity balances strength with simplicity, symbolising the journey from local pitches to something greater.
From the proud badge to the emotional visuals, every element was built to feel authentic, inclusive and full of heart - giving the club a distinct voice that resonates with players and fans alike.